December 14, 2014

"NAMING GOES SUPER SIMPLE"








More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...

fonte: http://bit.ly/1vNMo79

November 17, 2014

"Food for thought"

"Travel is about more than sightseeing and consuming, it's about connections and community."
  - Jonathan Mildenhall, Airbnb

November 06, 2014

"A Meaningful Marketing Story"

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

"Early Christmas Sale"
























Cliente: IKEA Portugal
Agência: TBWA\Lisboa

October 13, 2014

October 08, 2014

"KO2 Takes On Gravity"

"Food for thought"

"Context is more important today than ever before. Just because you can Google it doesn't mean you have context for anything."
  - John C Jay

September 04, 2014

Somebody APP


"An App that lets your intimate messages be delivered
by a complete stranger"




August 12, 2014

"We Feel Football"



Cliente: The Sun
Agência: Grey, London

August 01, 2014

"Food for thought"


"Google searches us."
 -- Nicholas Carr



July 31, 2014

"Food for thought"

"Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”

-- Charles F. Kettering in “Keep the Consumer Dissatisfied”

"Big nonsense?"

July 04, 2014

"Food for thought"

"The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made."
 - Cesar A. Hidalgo

June 11, 2014

"HOMELESSFONTS"

"Food for thought"

"Google users now conduct more than 115 billion searches a month, creating personal search histories that determine the customized ads that Google’s algorithms serve them. As a result, Google’s ad revenues now surpass those of all U.S. print publications combined."
  - BCG Perspectives, May 2014

June 06, 2014

"Coca-Cola 2nd Lives"

Um gato tem 7 vidas.
Uma embalagem de Coca-Cola pode ter várias.

 

May 22, 2014

"A água benta do futebol"

Já não precisa de inventar desculpas para sair do escritório.

 

May 05, 2014

"Food for thought"

“For millennial customers it’s beyond comprehension that’s there’s something available in a physical store that’s not available online. They just don’t get it. It’s like an artist who releases an album but they cannot download it from iTunes.”
- José Neves, founder of Farfetch