January 27, 2015

"Food for thought"

"People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." 
- Neal Gorenflo, co-founder of Shareable

January 12, 2015

"Food for thought"

"Memories, and understandings, are story shaped. To remember or make sense of a thing is to have a story about it." -- Jag Bhalla

Shopper marketing


January 09, 2015

"Food for thought"

"It is reckoned that four-fifths of smartphone owners check their devices within 15 minutes of waking up, and that the typical user does so 150 times a day.” - The Economist, (Jan 3rd 2015)

Brian Solis "Technology Trends"

"The Flag of Flags"

December 19, 2014

"Food for thought"

"Smile. It enhances your face value.”
- Dolly Parton, 'Steel Magnolias' (1989)

"Media Trends for 2015"

Media Trends for 2015: Voice, video ads, emojis ...

December 14, 2014


More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...

fonte: http://bit.ly/1vNMo79

November 17, 2014

"Food for thought"

"Travel is about more than sightseeing and consuming, it's about connections and community."
  - Jonathan Mildenhall, Airbnb

November 06, 2014

"A Meaningful Marketing Story"

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

"Early Christmas Sale"

Cliente: IKEA Portugal
Agência: TBWA\Lisboa

October 13, 2014

October 08, 2014

"KO2 Takes On Gravity"

"Food for thought"

"Context is more important today than ever before. Just because you can Google it doesn't mean you have context for anything."
  - John C Jay

September 04, 2014

Somebody APP

"An App that lets your intimate messages be delivered
by a complete stranger"

August 12, 2014

"We Feel Football"

Cliente: The Sun
Agência: Grey, London

August 01, 2014

"Food for thought"

"Google searches us."
 -- Nicholas Carr

July 31, 2014

"Food for thought"

"Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”

-- Charles F. Kettering in “Keep the Consumer Dissatisfied”

"Big nonsense?"

July 04, 2014

"Food for thought"

"The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made."
 - Cesar A. Hidalgo