"Food for thought"

"There are no bad cars built, milk is milk and laptops are laptops. They're all pretty much parity products now and I think companies are going to have to connect with consumers in a greater way than simply with their products. Emotionally and culturally they're going to need to be more significant."
-- Gary Koepke, Modernista (in Shots)

"Positive thinking"

Cliente: Volkswagen Passat
Agência: DDB, London

"Red Wires"

Cliente: Economist
Agência: Abbot Mead Vickers BBDO

"Advertising Eats Itself"

"If Ogilvy were alive, he would surely be cursing today’s creatives as nihilists: young turks hell-bent on annihilating the nobility of a medium that defined consumer civilization for the greater part of the last century. They are nihilistic not only because they seek to destroy the meaning of advertising but also because they believe that good advertising need not be a force of repetition, that it can bring about popularity through quality content alone."

[Fonte: Ad Busters]

"Slice of life"

"Today, I was cashiering at a grocery store when an elderly woman came through my line buying prune juice. She then whispered to me that last time she bought it, she "blew up her toilet".

Via Fuck my Life

De Lisboa para o mundo

Da BBDO Portugal para a Lowe Worldwide:
"Michael Wall appointed Lowe Worldwide CEO"

"Panda"

Cliente: Fiat
Agência: Marcel, Paris

[Via: Ads of the World]

"Vai um Unicórnio?"

Can you win a Unicorn? from One Shot Film Festival on Vimeo.

Times are tough [or so we’re constantly told] – marketing and media budgets are hitting rock bottom. But does this mean the end of TV and film advertising? Not a chance!

For a start, there’s more and more money pouring into online advertising, and there’s nothing an online audience likes more than moving pictures. The cutbacks just mean that us creatives have to be cleverer with the ideas – ads can still be amusing, involving, and make as much of a point without the big budgets.

So we thought it was time to celebrate simple cleverness in advertising. The Cannes awards are very fine, we all value our own Lions and hope to get more – the Unicorns will be something quite different.


--------------------- \ "The Unicorn Awards" / ---------------------

"The Brangelina industry"

Uma táctica interessante:
"(Jennifer Aniston) has been known to wear the same outfit for days, to reduce the market value of paparazzi shots" in The Guardian.

"Spent: Sex, Evolution, and Consumer Behavior"

"Marketing is now the most dominant force in human culture”, diz-nos o psicólogo Darwinista (o que quer que isso signifique) Geoffrey Miller.

"Food for thought"

"Despite what many marketers and retailers may think, it’s not all about price — consumers find value in feeling smart about purchase decisions and investing in brands they trust."
-- Andrew Benett, Global Chief Strategy Officer of Euro RSCG Worldwide

"They won't remember"

Cliente: Association France Alzheimer
Agência: Saatchi & Saatchi, Paris

Videoclip do dia

"TV, media and culture"

Clássico! O cameo do Marshall McLuhan no "Annie Hall" do Sr. Woody Allen.

"Food for thought"

"Logos have become less official-looking and more conversational. “They’re not yelling. They’re inviting. They’re more neighborly."
-- Patti Williams, Wharton School

"Worst job ever"

Cliente: Portal UOL
Agência: Borghierh/Lowe

"Ride my star"

Um vídeoclip interessante da Devilfish baseado na técnica de "augmented reality".

"O eterno retorno"

Last Day Dream [HD] from Chris Milk on Vimeo.

[Via: Dullneon]

"Messenger"

Cliente: Telefónica Moviles
Agência: Y&R, Perú

"The New High-end Consumer"

Longe vão os tempos em que as Senhoras finas escondiam os sacos de compras do discount nos sacos do Harrod's.

Ou que compravam um botão na Hermès para mais tarde andar a passear o inconfundível saco laranja pelas avenidas nobres.

A "frugalidade" fica-lhes tão bem.

[Via: Wharton@Knowledge]

"To Mr. Cheng"

Como irritar os tipo dos correios > "To Mr. Cheng"

O nosso castelo

[Foto via Flickr]

O que diz a nossa casa de nós? Como é que nós a vivemos: dormitório? carregador de baterias do dia seguinte? "cocooning"? ponto de encontro social?

[Fonte: Financial Times "Armchair psychology"]

Videoclip do dia

WOOD from mc bess on Vimeo.

A honestidade ainda vende?

"Men Wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success."

Anúncio publicado em 1900 nos jornais londrinos pelo explorador Sir Ernest Shackleton.

A minha pergunta: nos dias de hoje de descrença e cepticismo, será a honestidade e a verdade nua e crua sem floreados e adjectivos, a melhor forma de as marcas falarem com os consumidores?

"Food for thought"

"If thinking is an intellectual response to a problem, then the absence of a problem leads to the absence of thinking."

-- Theodore Levitt, Marketing Myopia (1960)

"Live news"

Cliente: France 24
Agência: Marcel, Paris

"The end of advertising"

"The end of advertising as we know it" (again?)

Imagine an advertising world where... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated "impressions." Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry.

"Citations"

[Via: Flickr]

Contra a concorrência

Cliente: Country Life
Agência: Grey, London

"Cards of change"

"There's more talent out on the streets than ever before. Brilliant people looking to reshape their country, build their career and perhaps even grow your business."

[Via: Adverblog]

"Irresistibly smooth"

Cliente: Braun
Agência: BBDO Düsseldorf

"Dealing with Recessionary Times"

I am constantly asked for "strategies/'secrets' for surviving the recession." I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what's going through my head, read the list below:

You work longer.
You work harder.
You may well work for less; and, if so, you adapt to the untoward circumstances with a smile—even if it kills you inside.
You volunteer to do more.
You always bring a good attitude to work.

E se ... ?

E se o Starbucks entrasse no negócio da banca comercial?
Depois de alguém ter sugerido uma nova teoria de relações internacionais baseada na marca, eis que alguém se lembra de sugerir que o Starbucks passe a "vender" dinheiro também.

\\ "Why Starbucks should become a retail bank" //

Spotify

Spotify – the story from Spotify on Vimeo.

"Food for thought"

"Advertising is still largely concerned with shiny stereotypes that alienate many peopple by presenting ideals they can never live up to."
-- Adam Ferrier, consumer psychologist Naked

"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich

"Britain's Forgotten Children"

"Inspired Bicycles"

"Food for thought"

"Begin strongly. Have a theme, Use a simple language. Leave a picture in the listener's mind. End drammaticaly."
-- Winston Churchill

A ameaça tem uma cor

"Not only have private label brands been gaining share for the past decade, experts say these gains are the single-biggest problem facing branded packaged goods players. House brands, once a staple of lower-income households, now enjoy roughly equal penetration among demographic segments. Improvements in quality and packaging have helped removed the stigma attached to buying a no-name product."

"Marcas brancas": O que dantes era uma necessidade, hoje é uma escolha directa do consumidor.