"Andes Camouflager"
Labels: Criatividade
posted by hidden persuader at 1.6.12 0 comments
Labels: Activação, Ambient Media, Carros, Instalações
"There are no brands in low-involvement categories, only marketers who have a low involvement with their brands."Labels: Food for thought
Labels: Criatividade
Labels: Media social, TED Talks
Labels: Instalações, Interactive
"The art of storytelling through film is so important of our industry. I hope that guys coming into advertising don’t get lost in “hey, look at my Facebook/Twitter connected gismo” type ideas."Labels: Food for thought
Labels: Criatividade
Labels: Carros, Criatividade
"On Facebook we’re all flâneurs, simultaneously watching and being watched. But we don’t exactly know who is doing the watching and how much watching they’re doing or to what end."Labels: Food for thought

Labels: Inovação, Screen Society
"The message is the message. No matter what media you’re in, think about content. Content is what matters." Labels: Food for thought
"Microsoft is a good example of a brand that's never told its story well. It's a huge consumer product software platform, a mega conglomerate, and there's no love there. There's no emotional story to rally around."Labels: Food for thought
Labels: Criatividade
"How is the Internet changing the way I think? My fingers have become part of my brain."Labels: Food for thought
"We are its product. We – our fancies, fetishes, predilections and preferences – are what Google sells to advertisers."Labels: Food for thought
Labels: Storytelling