"Showcase Danmark II"

Mais uma utilização interessante de QR codes.

"Crowd Riding"

Cliente: Subaru
Agência: Leo Burnett, Sydney

Gatorade "Replay"

Cliente: Gatorade
Agência: TBWA\Chiat Day

A bebida dos campiões, ontem, hoje a amanhã.

"Noblesse oblige?"

"There's that saying, that one has to suffer to be beautiful, and it's not true, you don't. If you really suffer, it shows on your face - you get wrinkles and a bad posture."
-- Christian Louboutin, Sunday Times 22.11.02

"Esquire: Para além do papel"

"Pouco sexo, muita conversa"

"3 in 10 Chicagoans say they’d give up sex for a year rather than give up their mobile phones, according to a Samsung Mobile survey. 36% of women and 15% of men chose the phone. 30% of those surveyed also said they use their phones for texting more than talking."

-- CHICAGO TRIBUNE 10.6.09

[Via Iconoculture]

"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich

"A vida é uma lista de coisas"

A vida é feita de listas: listas de casamentos, listas de compras, listas de nomes para bébés, listas de telefones e contactos, listas de sítios a visitar, listas de alimentos que devemos comer ...

"We Like Lists Because We Don't Want to Die", Umberto Eco no Der Spiegel.

"Share a taxi"

"Taxi2": Mais um exemplo interessante de "branded utility".

GAP "Pernas para o ar"

Cultura Pop insuflável

"She has no waist, an interesting face, but all we are really worshiping is two bags of silicone."

- O escritor Martin Amis referindo-se a Jordan (modelo de pág.3)

"Learn something everyday"

"Learn Something Everyday"


[Via Dull Neon]

"O circo humano"

Guiliano Stroe. Cinco anos de idade.

A verdade dói

"80% of consumers no longer believes what brands say about themselves"
-- Zenith Optimedia ROI Tracker

Estereótipos da classe média

"Stuff white people buy" - uma divertida "Bíblia de estereótipos" sobre a classe média inglesa.

"Food for thought"

Sabedoria pop no seu melhor: "There are 3 sides of a story: ours, theirs and the truth"

-- Khloé Kardashian

Pintura com vídeo

SWEATSHOPPE, 4spots, the landing extras from SWEATSHOPPE on Vimeo.

Recessão, inovação e marcas brancas

"Consumer goods were once believed to be as recession-proof as any industry can be. Shoppers might not be able to afford Rolex watches and champagne during a downturn, the theory ran, but everyone still needs staples such as soap and toilet paper. Yet sales have fallen in this downturn, thanks largely to growing competition from stores’ own brands, or “private labels”.

"P&G, which has one of the most high-end brand portfolios of any of the packaged-goods firms, has tried to attract customers by launching “basic” versions of its popular brands. It recently released Tide Basic, which costs around a fifth less than its more upmarket cousin. But taking an existing brand downmarket in this way can be dangerous, analysts say. Consumers are unlikely to revert to the more expensive version if they are offered a similar product for less."

"Another strategy would be to sidestep retailers completely and sell directly to consumers through the internet. P&G’s new boss, Bob McDonald, has alluded to this sort of plan. It could be exactly the type of “game-changer” his company desperately needs."

[Fonte: "The game has changed", Economist]

"Stay on your feet"

Mais um exemplo interessante de branded utility. Num altura de crise e desemprego, a Timberland ajuda-o a "manter-se em pé".

"Infância envelhecida"

Agência: M&C Saatchi, Paris

"Words"

Cliente: Orange
Agência: Publicis Conseil

Vida para além do desconto

Num contexto de "trading-down", que estratégias podem os retalhistas seguir e implementar para além da convencional (e batida) descida imediata de preços?

[BusinessWeek "The Hard Sell"]

"Homo Digitalis"

[Cheers Armando]

"Madmen on Sesame Street"

"Insights"

"Out for dinner tonight? Around 27% of UK women compared to 19% of men see eating out as a way to avoid cooking and washing up."

[Via: Mintel News]

"Bayer LED building"

"People of Walmart"

Porque o sítio onde fazemos as compras pode dizer muito de nós.

"Food for thought"

"As an online culture, people are not reading; they're scanning."
-- Stefanie Nelson, Dell

O poder de uma boa metáfora

[Imagem via Flickr]

Sobre o poder das Metáforas no nosso discurso e pensamento diário. Interessante, particularmente para quem trabalha em publicidade e comunicação.

--- > "The surprising ways that metaphors shape your world" < ---

[Fica a recomendação pessoal do livro "Metaphors We Live by"]

"Viejos"

Cliente: DirectTV
Agência: Draft FCB, Buenos Aires

Batistuta, Valderrama, Aguinaga e Zamorano velhos demais para "viver o MUndial".

"The power of a good story"

Cliente: Canal +
Agência: BETC Euro RSCG

"An open mind is advised"

[Clique na imagem para ver filme]

Agência: TBWA\Vancouver
Cliente: VIFF - Vancouver International Film Festival

Interagir com o meio

Porque num mundo bombardeado com mensagens ... "ROI = Return On Involvement".

Via

"I read Playboy for the articles"

Sim, eu leio a Playboy por causa dos artigos altamente estimulantes. Da mesma maneira que as mulheres compram Manolo Blahniks com 15 cm de salto porque são óptimos para andar na calçada portuguesa.

"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences" - Um excelente paper da Harvard Business School sobre racionalizações e justificações.

Ou como diria o Sr. Rory Sutherland (Ogilvy UK): "Man, many scientists now believe, may not really be a rational animal but a post-rationalising animal."

"Bring Me Your LOve"

"Duas amigas inseparáveis"

Cliente: Pink Ribbon Magazine
Agência: Grey Amsterdam

"Craigslist ads"

Alguns dos classificados mais bizarros do Craigslist de acordo com o Telegraph, aqui.

Coisas YouTubianas

"Food for thought"

"Beauty is not in the eye of the beholder; it is in the eyeliner of the beholden."
-- AA Gill

"Temperley London Circus"

Temperley London Circus Zoetrope from LEGS on Vimeo.