October 13, 2014

October 08, 2014

"KO2 Takes On Gravity"

"Food for thought"

"Context is more important today than ever before. Just because you can Google it doesn't mean you have context for anything."
  - John C Jay

September 04, 2014

Somebody APP

"An App that lets your intimate messages be delivered
by a complete stranger"

August 12, 2014

"We Feel Football"

Cliente: The Sun
Agência: Grey, London

August 01, 2014

"Food for thought"

"Google searches us."
 -- Nicholas Carr

July 31, 2014

"Food for thought"

"Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”

-- Charles F. Kettering in “Keep the Consumer Dissatisfied”

"Big nonsense?"

July 04, 2014

"Food for thought"

"The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made."
 - Cesar A. Hidalgo

June 11, 2014


"Food for thought"

"Google users now conduct more than 115 billion searches a month, creating personal search histories that determine the customized ads that Google’s algorithms serve them. As a result, Google’s ad revenues now surpass those of all U.S. print publications combined."
  - BCG Perspectives, May 2014

June 06, 2014

"Coca-Cola 2nd Lives"

Um gato tem 7 vidas.
Uma embalagem de Coca-Cola pode ter várias.


May 22, 2014

"A água benta do futebol"

Já não precisa de inventar desculpas para sair do escritório.


May 05, 2014

"Food for thought"

“For millennial customers it’s beyond comprehension that’s there’s something available in a physical store that’s not available online. They just don’t get it. It’s like an artist who releases an album but they cannot download it from iTunes.”
- José Neves, founder of Farfetch

April 15, 2014

"Food for thought"

"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."
 -- Wally Olins

"Wally Olins"

"Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute."


"Food for thought"

"Bouquets of hashtags are the modern way to express grief."
-- The Sunday Times on Peaches Geldof